Privacy policy

1) Introduction and contact details of the data controller

1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information on how we handle your personal data when you use our website. Personal data refers to any data that can be used to identify you personally.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Georg Fischer GmbH, Heideweg 28, 87727 Babenhausen, Germany, Tel.: (08333) 308 - 10, fax: (08333) 308 - 18, email: service@fischer-wolle.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2. 1 When you use our website purely for information purposes – i.e. if you do not register or otherwise provide us with information – we only collect data that your browser transmits to the website server (so-called ‘server log files’). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The page visited
  • Date and time of access
  • Amount of data transmitted in bytes
  • Source/referrer from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (where applicable: in anonymised form)

Processing takes place in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string ‘https://’ and the padlock icon in your browser address bar.

3) Hosting & Content Delivery Network

3.1 Shopify

We use the system provided by the following provider to host our website and display its content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (‘Shopify’)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider’s servers. We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

In the case of data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision issued by the European Commission.

3.2 Shopify

We use a content delivery network provided by the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland (‘Shopify’)

Data may also be transferred to:

  • Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
  • Cloudflare Inc., 101 Townsend St, San Francisco, CA 94107, USA

This service enables us to deliver large media files, such as graphics, page content or scripts, more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Article 6(1)(f) of the GDPR. We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

Where data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework (EU-US Data Privacy Framework), which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

4) Cookies

To make your visit to our website more engaging and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called ‘session cookies’), whilst others remain on your device for longer and allow page settings to be saved (so-called ‘persistent cookies’). In the latter case, you can find the storage period in the overview of your web browser’s cookie settings.

Where personal data is also processed by individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) of the GDPR either for the performance of a contract, in accordance with Article 6(1)(a) of the GDPR where consent has been given, or in accordance with Article 6(1)( f of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and effective experience for visitors.

You can configure your browser so that you are notified when cookies are set and can decide on a case-by-case basis whether to accept them, or you can block the acceptance of cookies in specific cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contacting us

When you contact us (e.g. via the contact form or by email), personal data is processed – solely for the purpose of handling and responding to your enquiry and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your enquiry in accordance with Article 6( 1(f) of the GDPR. If your enquiry is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted once it is clear from the circumstances that the matter in question has been conclusively resolved, provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed to the extent necessary where you provide it to us when opening a customer account. You can find out which data is required to open an account from the input fields of the relevant form on our website.

You may delete your customer account at any time by sending a message to the address of the data controller given above address of the data controller. Once your customer account has been deleted, your data will be deleted, provided that all contracts concluded in connection with it have been fully settled, there are no statutory retention periods preventing this, and we no longer have a legitimate interest in continuing to store the data.

7) Use of customer data for direct marketing

7.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory detail required to receive the newsletter is your email address. The provision of any further data is voluntary and is used to enable us to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as recorded by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this policy.

7.2 Klaviyo

Our email newsletters and other promotional email communications are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided upon registration to this provider in accordance with Article 6(1)(f) of the GDPR, so that they can handle the sending of emails on our behalf.

Subject to your express consent in accordance with Article 6(1)(a) of the GDPR, the provider also carries out a statistical evaluation of the success of email campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter’s content. In doing so, device information (e.g. time of access, IP address, browser type and operating system) is collected and analysed, but not combined with other data sets.

You may withdraw your consent to email tracking at any time with future effect.

We have entered into a data processing agreement with the provider which protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework (EU -US Data Privacy Framework), which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.

7.3 Shopping basket reminders by email

If you abandon your purchase with us before completing your order, you have the option of receiving a one-off email reminder of the contents of your virtual shopping basket.

The only mandatory information required to send this reminder is your email address. The provision of any further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By activating the verification link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) of the GDPR for the purpose of sending a shopping basket reminder. In doing so, we store your IP address as recorded by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the purpose for which it was collected.

You may unsubscribe from the shopping basket reminders at any time by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to the further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.

7.4 Advertising by post

On the basis of our legitimate interest in personalised direct marketing, we reserve the right to store your first name and surname, your postal address and – insofar as we have received this additional information from you in the course of the contractual relationship – your title, academic degree, your year of birth and your professional, sector or business title in accordance with Article 6(1)(f) of the GDPR, and to use them to send you interesting offers and information about our products by post.

You may object to the storage and use of your data for this purpose at any time.

8) Data processing for order fulfilment

8.1 Insofar as required for the performance of the contract for delivery and payment purposes, the personal data we have collected will be disclosed to the contracted transport company and the contracted credit institution in accordance with Article 6(1)(b) of the GDPR.

Where we are obliged, on the basis of a relevant contract, to provide updates for goods containing digital elements or for digital products, we process the contact details you provided when placing your order in order to inform you personally, in accordance with our statutory information obligations under Article 6(1)(f) c of the GDPR. Your contact details will be used strictly for the specific purpose of notifying you of updates we are obliged to provide and will be processed by us for this purpose only to the extent necessary for the respective information.

8.2 Disclosure of personal data to delivery service providers

- Deutsche Post

We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of arranging a delivery date or to notify you of the delivery, provided you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only pass on the recipient’s name and the delivery address to the provider. The data will only be passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the supplier in advance or to receive a delivery notification.

You may withdraw your consent at any time with future effect by contacting the data controller named above or the supplier.

- DHL

We use the following transport service provider: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of arranging a delivery date or providing a delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)( b) of the GDPR, we will only pass on the recipient’s name and the delivery address to the provider. This information is only passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the provider in advance or to receive a delivery notification.

Consent may be withdrawn at any time with future effect by contacting the data controller named above or the provider.

- Austrian Post

We use the following provider as our transport service provider: Austrian Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria

We will pass on your email address and/or telephone number to the provider prior to delivery of the goods, in accordance with Article 6(1)(a) of the GDPR, for the purpose of arranging a delivery date or providing a delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only pass on the recipient’s name and the delivery address to the provider. This information is only disclosed to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the supplier in advance or to provide advance notice of delivery.

Consent may be withdrawn at any time with future effect by contacting the data controller named above or the supplier.

- Post CH

We use the following provider as our transport service provider: Post CH (Swiss Post AG, Switzerland, Wankdorfallee 4, 3030 Bern)

We will pass on your email -address and/or telephone number to the provider prior to delivery of the goods for the purpose of arranging a delivery date or providing a delivery notification, provided you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the recipient’s name and the delivery address to the provider. This information is only passed on to the extent necessary for the delivery of the goods. In this case, it is not possible to arrange a delivery date with the supplier in advance or to receive a delivery notification.

Consent may be withdrawn at any time with future effect by contacting the data controller named above or the supplier.

Where data is transferred to the supplier’s location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

8.3 Use of payment service providers

- Bancontact

One or more online payment methods from the following provider are available on this website: Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), the payment details you provided during the ordering process (including your name, address, bank and payment card details, currency and transaction number), as well as information about the contents of your order, in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

- Google Pay

If you choose the ‘Google Pay’ payment method provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’), payment processing takes place via the ‘Google Pay’ app on your mobile device – which must be running at least Android 4.4 (‘KitKat’) and have NFC functionality – by debiting a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay exceeding €25, you must first unlock your mobile device using the verification method set up on your device (such as facial recognition, a password, a fingerprint or a pattern).

For the purpose of processing the payment, the information you provide during the ordering process, together with details of your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-off transaction number to the originating website, which is used to verify that the payment has been made. This transaction number does not contain any information regarding the actual payment details of the payment method stored in your Google Pay account, but is generated and transmitted as a one-off valid numerical token. For all transactions via Google Pay, Google acts solely as an intermediary in the processing of the payment transaction. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

Where personal data is processed in connection with the transmissions described above, such processing is carried out solely for the purpose of payment processing in accordance with Article 6(1)(b) of the GDPR.

Google reserves the right to collect, store and analyse certain transaction-specific information for every transaction carried out via Google Pay. This includes the date, time and amount of the transaction, the merchant’s location and description, a description of the goods or services purchased provided by the merchant, any photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Article 6(1)(f) of the GDPR on the basis of a legitimate interest in proper accounting, the verification of transaction data, and the optimisation and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with further information collected and stored by Google when you use other Google services.

The Google Pay Terms of Service can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de

Further information on data protection for Google Pay can be found at the following web address:

https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

- iDeal

This website offers one or more online payment methods from the following provider: Currence Holding BV, Beethovenstraat 300, Amsterdam, Netherlands

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), the payment details you provide during the ordering process (including your name, address, bank and payment card details, currency and transaction number), as well as information about the contents of your order, in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

- Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment details provided during the ordering process (including your name, address, bank and payment card details, currency and transaction number), as well as information regarding the contents of your order, will be disclosed to the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is disclosed solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider pays in advance (such as purchase on account, hire purchase or direct debit), you will also be asked during the ordering process to provide certain personal details (first name and surname, street, house number, postcode, town, date of birth, email address, telephone number, and, where applicable, details of an alternative payment method).

In order to safeguard our legitimate interest in assessing the creditworthiness of our customers, we pass this data on to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. Based on the personal data you have provided, as well as further data (such as shopping basket, invoice amount, order history, payment history) to determine whether the payment option you have selected can be granted in view of the risks of non-payment and/or bad debt.

In addition to the provider’s internal criteria, identity and creditworthiness information from the following credit reference agencies may also be taken into account when making a decision as part of the application assessment, in accordance with Article 6(1)(f) of the GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called ‘score’ values). Where score values are included in the outcome of the credit report, they are based on a scientifically recognised mathematical and statistical method. The calculation of the score values takes into account, amongst other things but not exclusively, address details.

You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data where this is necessary for the contractual processing of payments.

- PayPal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from this provider that requires you to pay in advance, your payment details provided during the ordering process (including name, address, bank and card details, currency and transaction number), as well as information about the contents of your order, will be passed on to the provider in accordance with Article 6( 1(b) of the GDPR. In this case, your data is disclosed exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method where we pay in advance, you will also be asked during the ordering process to provide certain personal data (first name and surname, street, house number, postcode, town, date of birth, email address, telephone number, and, where applicable, details of an alternative payment method).

In order to safeguard our legitimate interest in assessing your creditworthiness in such cases, we will pass this data on to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. The provider will assess, on the basis of the personal data you have provided as well as other data (such as your shopping basket, invoice amount, order history and payment history) to determine whether the payment method you have selected can be authorised in view of the risks of non-payment and/or bad debt.

The credit report may contain probability values (so-called ‘score’ values). Where such score values form part of the credit report’s outcome, they are based on a scientifically recognised mathematical-statistical method. The calculation of the score values takes into account, amongst other things but not exclusively, address details.

You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data where this is necessary for the contractual processing of payments.

- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment details provided during the ordering process (including your name, address, bank and payment card details, currency and transaction number), as well as information about the contents of your order, will be passed on to the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data will be disclosed solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

8.4 Credit check

Should we provide credit (e.g. delivery on account), we reserve the right to carry out a credit check based on mathematical and statistical methods in order to safeguard our legitimate interest in determining our customers’ solvency. We transfer the personal data required for a credit check to the following service provider in accordance with Article 6(1)(f) of the GDPR:

CRIF GmbH, Dessauerstraße 9, 80992 Munich

The credit report may contain probability values (so-called ‘score’ values). Where score values form part of the credit report’s findings, these are based on a scientifically recognised mathematical and statistical method. The calculation of the score values takes into account, amongst other things but not exclusively, address data. We use the result of the credit assessment, in relation to the statistical probability of payment default, for the purpose of deciding whether to enter into, perform or terminate a contractual relationship.

You may object to this processing of your data at any time by sending a message to the data controller or to the aforementioned credit reference agency. However, we may still be entitled to process your personal data, provided this is necessary for the contractual processing of payments.

8.5 We reserve the right to pass on your data to the debt collection agency Verband der Vereine Creditreform e.V. , Hammfelddamm 13, 41460 Neuss, provided that our payment claim has not been settled despite a prior reminder. In this case, the claim will be recovered directly by the debt collection service provider.

The disclosure of your data serves the purpose of fulfilling the contract in accordance with Article 6(1), first sentence, point (b) b) of the GDPR, as well as to safeguard our overriding legitimate interests – as determined following a balancing of interests – in the effective assertion or enforcement of our payment claim in accordance with Article 6(1), first sentence, point (f) of the GDPR.

8.6 Electronic cancellation function for distance contracts

Consumers who conclude contracts on this website for which a statutory right of withdrawal applies have the option of exercising that right via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

When using the withdrawal function, in addition to details identifying the contract to be withdrawn from, further personal information such as the consumer’s first name, surname and email address must be provided or confirmed.

The collection of this information and its transmission to us is carried out in accordance with Article 6(1)(b) of the GDPR and only to the extent necessary for the proper processing of the withdrawal. Also on the basis of Article 6(1)(b) of the GDPR, the personal data provided is used to confirm receipt of the notice of withdrawal by email. A further legal basis for the processing is Article 6(1)(c) of the GDPR. We are legally obliged to provide an electronic withdrawal function for consumer distance contracts subject to a fee.

9) Web analytics services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address; however, Google truncates the last few digits to prevent direct personal identification.

The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the information collected on our behalf to analyse your use of the website, to compile reports on website activity for us, and to provide other services relating to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not combined with any other data held by Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the website. You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service via the ‘Cookie Consent Tool’ provided on the website.

We have entered into a data processing agreement with Google which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics

Google Analytics 4 utilises the specific ‘demographic characteristics’ feature and can use this to generate statistics that provide insights into the age, gender and interests of website visitors. This is achieved by analysing advertising and information from third-party providers. This enables target groups to be identified for marketing activities. However, the data collected cannot be linked to any specific individual and is deleted after being stored for a period of two months.

Google Signals

As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalised adverts and linked your devices to your Google Account, Google may – subject to your consent to the use of Google Analytics in accordance with Article 6(1)(a) of the GDPR – analyse your usage behaviour across devices and create database models, including those relating to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the ‘Personalised ads’ feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de

Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs

As an extension to Google Analytics 4, the “UserIDs” feature may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, may be analysed across devices.

Collection of data provided by users

In order to improve the analysis results for users whose contact details we have received in the context of business or business-related relationships, we use the ‘collection of data provided by users’ function.

Subject to your express consent in accordance with Article 6(1)(a) of the GDPR, we transmit one or more files containing aggregated customer data relating to you (primarily your email address and telephone number) electronically to Google as part of this function. Google does not gain access to plaintext data in this process; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to associate it with existing Google accounts set up by the data subjects.

This processing serves to refine measurement data, improves cross-device user tracking and enables the integration of analysis results into Google Ads’ ad personalisation and conversion tracking features.

You may withdraw your consent at any time with future effect. Further information on Google’s data protection measures regarding the transfer of customer data can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.

9.2 Google Tag Manager

This website uses ‘Google Tag Manager’, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: ‘Google’).

Google Tag Manager provides a technical basis for bundle various web applications, including tracking and analytics services, and to calibrate, control and set conditions for them via a unified user interface. Google Tag Manager itself does not store any information on users’ end devices or read such information. Nor does the service carry out any independent data analysis. However, when a page is accessed, Google Tag Manager transmits your IP address to Google and, where applicable, stored there. Transmission to servers operated by Google LLC in the USA.

This processing will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, Google Tag Manager will not be used during your visit to the website. You may withdraw your consent at any time with future effect. To exercise your right to withdraw consent, please deactivate this service using the ‘Cookie Consent Tool’ provided on the website.

We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10) Retargeting/Remarketing and Conversion Tracking

10.1 Meta Pixel with extended data matching

Within our online platform, we use the “Meta Pixel” service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”)

If a user clicks on an advert we have placed on Facebook or Instagram, “Meta Pixel” is used to append a parameter to the URL of our linked page. This URL parameter is then stored in the user’s browser after redirection via a cookie set by our linked page itself. Furthermore, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram advert during processes such as completing purchases, logging into an account or registering (extended data matching). The cookie is then read, enabling the data – including the specific customer data – to be transmitted to Meta.

We use “Meta Pixel” with extended data matching to make our advertisements (so-called “Ads”) on Facebook and/or Instagram more effective and to ensure that they correspond to users’ interests or exhibit certain characteristics (e.g. interests in specific topics or products, determined on the basis of the websites visited), which we transmit to Meta (so-called “Custom Audiences”).

Furthermore, we analyse the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of “Meta Pixel”, the enhanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All data transmitted is stored and processed by Meta, enabling it to be linked to the relevant user profile and allowing Meta to use the data for its own advertising purposes in accordance with Meta’s Data Use Policy (https://www.facebook.com/ about/privacy/). The data may enable Meta and its partners to display adverts on and outside of Facebook.

All processing described above, in particular the setting of cookies to read information from the device used, is carried out only if you have given us your express consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.

We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, data may also be transferred to servers operated by Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.

10.2 Google Ads Remarketing

This website uses retargeting technology provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. The information collected in this process generally includes your IP address.

Any further data processing only takes place if you have given Google your consent to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalise the adverts you see on the web. If, in this case, you are logged into Google whilst visiting our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. To this end, your personal data is temporarily linked by Google with Google Analytics data to form audiences. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All processing operations described above, in particular the setting of cookies to read information from the device you are using, will only be carried out if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used whilst you are visiting the site.

You may withdraw your consent at any time with future effect. To withdraw your consent, please deactivate this service using the ‘Cookie Consent Tool’ provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

Details on the processing operations initiated by Google and on how Google handles data from websites can be found here: https://policies. google.com/technologies/partner-sites

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10. 3 Google Ads Conversion Tracking

This website uses the online advertising programme “Google Ads” and, as part of Google Ads, the conversion tracking service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use the Google Ads service to draw attention to our offerings (so-called Google AdWords) to draw attention to our services on external websites. We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you adverts that are of interest to you, to make our website more interesting for you and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google Ads advertisement. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advert and was redirected to that page. Each Google Ads customer is assigned a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie, which includes your IP address, is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their advert and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details on the processing operations triggered by Google Ads conversion tracking and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies to read information from the device you are using, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available via the following link:

https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to provide users whose data we have received in the context of business or business-like relationships we use a customer matching feature within Google Ads to deliver even more personalised advertising. To this end, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and telephone numbers) to Google. Google does not have access to plaintext data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to associate it with existing Google accounts set up by the data subjects. This enables personalised advertising to be displayed across all Google services linked to the relevant Google account.

Customer data is only transferred to Google if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw this consent at any time with future effect. Further information on Google’s data protection measures relating to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

10.4 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology provided by the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

To enable Universal Event Tracking, a tag is embedded on every page of our website which interacts with the conversion . This interaction enables user behaviour on our website to be tracked and sends the information collected in this way to Microsoft. The purpose of this is to enable certain predefined objectives, such as purchases or leads, to be statistically recorded and analysed, in order to tailor the targeting and content of our offers more closely to users’ interests. The tags are never used to personally identify users.

All processing operations described above , in particular the setting of cookies to read information from the device used, is carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may withdraw your consent at any time with effect for the future. To exercise your right to withdraw consent, please deactivate this service using the ‘Cookie Consent Tool’ provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

10.5 Pinterest Tag Conversion Tracking

This website uses conversion tracking technology provided by the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

If you have arrived at our website via an advert on the provider’s domain, the success of the advert can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

To this end, the tracking technology reads certain device and browser information, including, where applicable, your IP address, in order to record and analyse user actions predefined by us (e.g. completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on usage behaviour on our website following a redirection from an advertisement, which we use to optimise our offering.

All processing described above, in particular the setting of cookies to read information from the device used, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service in the ‘Cookie Consent Tool’ provided on the website.

We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

11) Website features

11.1 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers at the latest when the video begins playing, in order to load the content. In doing so, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is initiated via the plugin, the provider also uses cookies to collect information about user behaviour, compile playback statistics and prevent misuse.

If you are logged into a user account with the provider whilst visiting the site, your data will be directly associated with your account when you click on a video. If you do not wish your data to be associated with your account, you must log out before clicking the play button.

All the aforementioned processing activities, in particular the setting of cookies to read information from the device you are using, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw the consent you have given at any time with future effect by deactivating this service via the ‘Cookie Consent Tool’ provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

11.2 Login With Amazon

On our website, we provide a single sign-on function from the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

In addition to data being transferred to the provider’s location mentioned above, data may also be transferred to: Amazon. com Inc., USA

If you have an account with the provider, you can use these account details to log in to create a user account or to register on our website.

When you visit this page, this login function may establish a direct connection between your browser and the provider’s servers, even if you do not have an account with the provider or are not logged into one. The provider thereby receives the information that you have visited our site. The information collected in this context (which may include your IP address) is transmitted directly from your browser to one of the provider’s servers and stored there. However, the information is not used to identify you personally and is not passed on to third parties.

These data processing operations are carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in ensuring a user-friendly and interactive design of our website.

If you click the ‘Sign up’ button to register on our website using your account details with the provider, the provider will transmit the general and publicly accessible information stored in your account (user ID, name, postal address, email address, age and gender) to us.

We store and use the data transmitted by the provider to set up a user account containing the necessary details (title, first name, surname, address details, country, email address, date of birth), provided you have made this information available to the provider. Conversely, on the basis of your consent, data (e.g. information about your browsing or purchasing behaviour) may be transferred by us to your account with the provider.

The consent given may be withdrawn at any time with future effect by notifying us.

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.

11.3 EHI Quality Seal Widget

Graphic elements from the following provider are embedded on our website to display external customer reviews and/or an externally awarded quality seal: EHI Retail Institute GmbH, Spichernstraße 55, 50672 Cologne, Germany

When you visit a page on our website that contains such graphical elements, your browser establishes a direct connection to the provider’s servers in order to load the elements correctly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Where personal data is also processed in the course of this, this is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the optimal marketing of our services and the appealing design of our website.

11.4 Trusted Shops Trustbadge

Graphic elements from the following provider are integrated into our website to display external customer reviews and/or an externally awarded quality mark: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany

When you visit a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider’s servers in order to load the elements correctly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Where personal data is also processed in the process, this is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the optimal marketing of our services and the appealing design of our website.

Further processing may take place in the event of an online order placed with us.

Depending on your explicit consent in accordance with Article 6(1)( a) of the GDPR, your order details (order total, order number, product purchased where applicable) and your email address are transmitted in encrypted form to the provider via the Trustbadge after an order has been completed, in order to verify an existing registration for the provider’s services (in particular ‘Buyer Protection’) and, where necessary, to enable a new registration.

If an existing registration is confirmed or if you register with the provider for their services (in particular ‘Buyer Protection’), your order details (order total, order number, product purchased) and your email address will be transmitted to the provider and further processed by them, in accordance with the contractual agreement with the provider pursuant to Article 6(1)(b) of the GDPR, in order to provide the services (in particular ‘Buyer Protection’).

We are jointly responsible with the provider for the processing operations described above in accordance with Article 26 of the GDPR. The joint controller agreement can be viewed here: https://help.etrusted.com/hc/de/articles/23970817960082-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO

11.5 Google Maps

This website uses an online map service provided by the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (map) charts to present geographical information visually. By using this service, our location is displayed to you, making it easier for you to find your way here.

As soon as you access any subpages on which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google’s servers and stored there; this may also involve transmission to the servers of Google LLC in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish your data to be associated with your Google profile, you must log out before clicking the button. Google stores your data (even for users who are not logged in) as usage profiles and analyses them.

The collection, storage and analysis are carried out in accordance with Article 6(1)(f) of the GDPR on the basis of Google’s legitimate interest in displaying personalised advertising, conducting market research and/or tailoring Google websites to user needs. You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google. If you do not consent to your data being transferred to Google in future when using Google Maps, you also have the option of completely disabling the Google Maps web service by disabling JavaScript in your browser. Google Maps, and therefore the map display on this website, will then no longer be available for use.

Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. To exercise your right to withdraw consent, please follow the procedure for objecting as described above.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.6 – Google reCAPTCHA

On this website, we use the CAPTCHA service provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA.

For the visual design of the CAPTCHA window, the provider uses ‘Google Fonts’ – that is, fonts downloaded from the internet by Google – are used for the visual design of the CAPTCHA window. No information other than that mentioned above, which is already transferred to Google via the reCAPTCHA functionality, is processed in this context.

The service checks whether an input is made by a natural person or, abusively, through machine-based and automated processing, and blocks spam, DDoS attacks and similar automated malicious access attempts. To ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data relating to the browser and operating system types used, as well as the date and duration of the visit, and transmits this information to the provider’s servers for evaluation. Cookies may be used for this purpose, i.e. small text files that are stored in the end-user’s browser.

Where the processing described above is carried out on the basis of cookies, they are only set if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service via the “Cookie Consent tool’ provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the internet and in preventing misuse and spam in accordance with Article 6(1)(f) f of the GDPR.

We have entered into a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework (EU-US Data Privacy Framework), which, on the basis of an adequacy decision by the European Commission, ensures compliance with European data protection standards.

11.7 Applications for job vacancies via email

On our website, we advertise current vacancies in a separate section, for which interested candidates can apply by email to the contact address provided.

Applicants must provide all personal data necessary for a thorough assessment, including general information such as name, address and contact details, as well as evidence of qualifications and, where applicable, health-related information. Details regarding the application can be found in the job advertisement.

Upon receipt of the application by email, the data will be stored and assessed solely for the purpose of processing the application. Should we have any queries, we will contact the applicant via either their email address or telephone number. Processing is carried out on the basis of Article 6(1)(b) of the GDPR (or Section 26(1) of the BDSG), under which the application process is deemed to constitute the initiation of an employment contract.

Where, as part of the application process, special categories of personal data within the meaning of Article 9(1) of the GDPR (e.g. e.g. health data such as information regarding severely disabled status), the processing is carried out in accordance with Article 9(2)(b) of the GDPR, so that we may exercise the rights arising from labour law and the law on social security and social protection and fulfil our obligations in this regard.

Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9(2)(h) of the GDPR if it is carried out for the purposes of preventive healthcare or occupational medicine, for the assessment of the applicant’s fitness for work, for medical diagnosis, care or treatment in the health or social sector, or for the administration of systems and services in the health or social sector.

If the applicant is not selected or withdraws their application prematurely, the data they have provided, as well as all electronic correspondence, including the application email, will be deleted after a corresponding notification has been issued, at the latest after 6 months. This period is based on our legitimate interest in to answer any follow-up questions regarding the application and, where necessary, to fulfil our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Article 6(1)(b) of the GDPR (in the case of processing in Germany, in conjunction with Section 26(1) of the BDSG) for the purpose of administering the employment relationship.

12) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called ‘Cookie Consent Tool’ to obtain valid user consent for cookies and cookie-based applications that require consent. The ‘cookie consent tool’ is displayed to users when they visit the page in the form of an interactive user interface, on which consent for specific cookies and/or cookie-based applications can be granted by ticking the relevant boxes. Through the use of this tool, all cookies and services requiring consent are only loaded once the relevant user has given their consent by ticking the appropriate boxes. This ensures that such cookies are only set on the user’s device once consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed in this context as a matter of principle.

Should, in individual cases, the processing of personal data nevertheless take place for the purpose of storing, assigning or logging cookie settings (such as the IP address), this is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

A further legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are subject to the legal obligation to make the use of technically non-essential cookies contingent upon the user’s consent.

Where necessary, we have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

Further information on the operator and the settings options for the cookie consent tool can be found directly in the relevant user interface on our website.

13) Rights of the data subject

13.1 Applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the data controller with regard to the processing of your personal data; please refer to the legal basis cited for the respective conditions for exercising these rights:

  • Right of access pursuant to Article 15 of the GDPR;
  • Right to rectification pursuant to Article 16 of the GDPR;
  • Right to erasure pursuant to Article 17 of the GDPR;
  • Right to restriction of processing pursuant to Article 18 of the GDPR;
  • Right to be informed pursuant to Article 19 of the GDPR;
  • Right to data portability pursuant to Article 20 of the GDPR;
  • Right to withdraw consent pursuant to Article 7(3) of the GDPR;
  • Right to lodge a complaint pursuant to Article 77 of the GDPR.

13.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE SHALL CEASE PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING, which override your interests, fundamental rights and freedoms, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

14) Retention period for personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – where applicable – additionally by the relevant statutory retention period (e.g. retention periods under commercial and tax law).

Where personal data is processed on the basis of explicit consent pursuant to Article 6(1)(a) of the GDPR, the data concerned will be retained until you withdraw your consent.

Where statutory retention periods apply to data processed in the context of contractual or quasi-contractual obligations on the basis of Article 6(1)(b) of the GDPR, such data will be routinely deleted upon expiry of the retention periods, provided that it is no longer required for the performance of a contract or for entering into a contract and/or we no longer have a legitimate interest in continuing to store it.

Where personal data is processed on the basis of Article 6(1)(f) of the GDPR, such data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defence of legal claims.

Where personal data is processed for the purposes of direct marketing on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.

Unless otherwise specified in the other information contained in this statement regarding specific processing situations, stored personal data will otherwise be erased when it is no longer necessary for the purposes for which it was collected or otherwise processed.